Capabilities → Brand and product strategies
great brands reach maximum wirkkraft by being fast, flexible and super-sharp.
Meaning exceeds functionality. UX doesn’t deliver meaning, it doesn’t say anything about why people will engage with your brand or products. But building strategies for a brand and their products in old-school mode is not evidence-based and extremely slow.
You don’t have the time to spend months to think about how things could behave. you'll also fail if you just focus on UX, AI and Sales. You need a human-centric lean strategy framework, that puts you in full control of your business. fast, scalable and adaptable.