Design changes our viewpoints and situations from what is to what if. I do it by putting human realities first. I do it by connecting and recombining divergent knowledge across borders and industries to create more opportunities and meaning for your business — thus providing solutions, where they are yet unknown. Think before you're thought.

Venturing strategy and product design

It's not your growth performance. It's not the number of your followers and not your product features that will make you stand out. It’s your mindset and your values. Be a smart misfit, not a cool hunter.

I help you fast-forward your brand beyond outmoded thinking and to design your digital products with a cultural footprint, which is today critical to growth.

ZAGENO — Amazon for life sciences view case study

Innovation strategy and tactics

The iPod is not a music player. Nike Air Max' are no sneakers. They’re a statement. People want to be different from others, but still be part of something bigger. It's called culture. That's human nature.

I help you reshape your brand and products, by turning your systems inside out in collaboration with bespoke teams of forward-thinking designers.

KICKZ Brand Lab 2017 view case study

decision-making tools and methods

Instinct drives 100% of our decisions. Here’s what biases them: Ego. Focusing on short-term improvements, having too many strategic options, off-the-shelf thinking, fear of losing money, control, and reputation. That’s biochemistry.

I treat all of your design and innovation-related issues as a crisis, and enable you to take the best possible actions through evidence-based practice.

DECYS — Multi-criteria decision aid toolkit view case study


adidas, red bull, zalando,, otto group, der touristik,, fédération équestre internationale, the ministry of science and research, zageno, illmatic

Next: You.

No fancy marketing promises.

I’m here to raise the bar from what is to what if. The context of the situation you're currently in, is what should be our biggest concern. Let's build great brands and products — together, dogma-free.

[email protected]